Marketing in AI era
Admissions Closing Soon!Skills You Will Gain
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About – this course
Artificial Intelligence (AI) is transforming today's marketing by making it more data-driven, personalized, and efficient. AI helps to analyze vast amounts of data to understand buyer behaviour, preferences, and trends. AI enables hyper-personalised marketing by tailoring content, recommendations and ads to target individual and organisational consumers. This executive diploma program is of utmost significance to current and aspiring marketing professionals and businesspeople because it aims to help them understand how AI-powered tools can enhance decision-making, customer engagement, and campaign effectiveness. This program does not require any programming/coding skills. The program has a well-curated and in-demand set of courses intended to provide managerial insights to understand the scope and application of AI tools and techniques in Marketing.
Course Content
The Executive Diploma in Marketing in AI era is a one-year programme at LIBA.
First Semester
- Managing Marketing in the AI driven world – Basics
- AI driven Strategic Marketing
- Mapping Consumer Journey through AI
- AI driven Marketing Analytics
- Marketing Research powered by AI
- Driving Sales through AI
Second Semester
- AI for Managing Services
- Enhancing Digital Marketing Effectiveness through AI
- Retailing in the AI era
- AI driven Product Management
- Data-driven Customer Management and AI
- Ethical Issues in AI driven Marketing
- Capstone Project.
Important Things to Remember
Eligibility
Admission Process
→ Step 2: Application Fee: ₹944/- (including GST). Application fees once paid will not be refunded.
→ Step 3: The Selection Committee will screen the applications and shortlisted candidates will be invited for a personal interview. The call letter will include the exact date and time.